Foundation for a Better Life


The Foundation for a Better Life is a non-profit organization that works to instill simple values and improved life practices into the everyday existence of all people. You can be inspired by the timeless virtues this group promotes, as well as get involved in spreading the word.

What is The Foundation for a Better Life?

In short, the only goal of the organization is to "encourage others to do good." It may seem too simplistic to exist, but it really is the true motivation of The Foundation for a Better Life. Their mission statement is to create public service campaigns that promote virtues that can benefit a specific community. Honesty, hard work, and optimism are a few of these values. The Foundation uses all forms of media from billboards to television commercials to get their point across, often using notable individuals to show an example of living life the right way. The group's hope is to continually be contagious enough that people will discover their model and pass it on to others, creating a more peaceful and honest world for everyone to enjoy.

As of spring 2010, the Foundation had been viewed on over 800 TV stations, and have also included Spanish and Portuguese ads. CNN has assisted the foundation in broadcasting their ads in over 200 nations, and Nielsen Media Research asserts that the various television spots have been viewed an average of 5 million times per day. The assistance of celebrity contributions from such notable personalities as Celine Dion, Gloria Estefan, and Aretha Franklin have made the foundation's message even more prolific and able to reach a large audience.

You can also sometimes catch the Foundation ads at your local movie theatre before the film is shown.

Who Is On Those Billboards?

This organization is most known for its simple yet poignant billboards that can be seen on city streets and on the side of highways all over the world. The billboards are noticed thanks to big names in history and entertainment that have been displayed next to a simple inspirational quote. Celebrities you can see pictured on the foundation's billboards include:

  • Muhammad Ali
  • Wayne Gretzky
  • Winston Churchill
  • Abraham Lincoln
  • Michael J. Fox
  • Gandhi
  • Jane Goodall
  • Desmond Tutu
  • Albert Einstein
  • Kermit the Frog
  • The Dalai Lama

Such a diverse array of personalities, from religious icons to muppets, have given the foundation security in funding and promotion.

Funding and Associations

The Foundation is not associated with any religion. Rather, they hope that the core values they promote will co-align with any religion or culture. They are funded privately, meaning they do not accept any sort of financial support from the public. As a 501c3 organization, the Foundation is considered to be non-commercial, and is affiliated with the Random Acts of Kindness Foundation. Since they do not accept money, members of the public can contribute to the foundation in one of two ways:

  • Donate media or promotional space if you are involved in such an industry
  • Follow the values and virtues listed on their website and promotions and be an example of how to live a better, more purposeful life.

These are the only two things the Foundation ever formally asks for. If you wish to receive literature from the foundation, you are legally permitted to print out anything on the website, as well as request copies of previously broadcast commercials and PSAs.

Explore The Foundation

Visiting the official website of the Foundation to hear stories of how kindness has been spread, or check out their inspirational quotes section if you need motivation to do good in the world today. You can also find audio clips, graphics produced by the Foundation, and contribute a story about someone in your life you consider to be a personal hero. So take some time to visit the Foundation and get inspired to live a better life.

Foundation for a Better Life